“The house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.”
—Gaston Bachelard—
At the core of my service is a commitment to personalized attention, where your individual needs and goals are my top priority. Marketing plays a pivotal role in the successful sale of your home, and this is where my expertise truly stands out. I carefully activate and oversee a range of marketing channels to ensure your property attracts the attention it merits from the ideal audience. Your home has a distinct story, and I collaborate with you to showcase it, enhancing its visibility and directing the right traffic straight to your front door.
Each home sale includes a custom, tailored process, designed to align perfectly with your goals, lifestyle, and needs.
CONSULTATION
Our journey begins with a thorough consultation where I take the time to understand your goals and aspirations. Leveraging my expertise in your neighborhood and comprehensive market knowledge, we craft a strategic plan that encompasses optimal timing, home preparation, and targeted marketing tactics. Together, we will determine the most effective approach—whether it's an off-market strategy or full-scale exposure—to ensure your property shines in the best light.
STAGING & PROFESSIONAL PHOTOGRAPHY
Staging and Professional Photography: I employ top-tier architectural photography, interactive floor plans, cinematic property videos, and immersive 3D Matterport tours to highlight your home's most compelling features. These elements are meticulously designed to capture the essence of your property and present it in its finest form.
INTERACTIVE PROPERTY WEBSITE
Your home will be showcased on a custom-built website designed to attract and engage potential buyers. This site includes back-end analytics that offers real-time insights into visitor activity, ensuring we stay informed about the interest your property is generating.
PROFESSIONALLY DESIGNED PRINT MATERIALS
My team creates elegant print materials that tell the unique story of your home. Featuring high-quality, architectural photography and QR codes for seamless access to your interactive website, these materials are crafted to captivate and inform prospective buyers.
SHARING YOUR HOME
I organize custom open houses that add a touch of flair and align with your home's narrative. From tailored Broker Opens that attract the right agents to Neighbor Open Houses that spark local interest, these events generate buzz and provide impactful exposure for your property.
A Comprehensive Marketing Plan
ONLINE PRESENCE
Sotheby’s International Realty offers unparalleled online distribution, with exclusive media partnerships ensuring your listing reaches the highest traffic and most discerning audiences. This extensive network maximizes your property’s visibility across top-tier real estate and targeted media websites.
DIGITAL MARKETING CAMPAIGN
I excel in digital marketing, harnessing cutting-edge technology and targeted strategies to effectively reach potential buyers. By staying ahead of trends and employing innovative methods, I ensure your listing gains the attention it deserves.
REALTOR ROUNDTABLE
With over twenty years of experience and a vast network of connections in the real estate market, I provide direct access to builders, top agents, developers, and investors. This network opens doors to broad and valuable connections, enhancing your property’s reach.
EXPERT ACCESS
I offer a comprehensive list of trusted resources, including attorneys, lenders, handymen, and settlement companies. Navigating the complexities of a real estate transaction can be challenging, but I am dedicated to guiding you through every step, ensuring your interests are protected and your goals are achieved.
I look forward to hearing about your home’s unique story and your goals for the sale. Click the button below to get in touch—I’m here to help and make your vision a reality.
I’m sure many sellers question the need for a full-service realtor in this day of discount listing companies and the treasure trove of (mis)information available on the Internet. We did too. Until our “inspection for information purposes only buyer” presented us with a request for $20k in repairs. Despite that, and the discovery that our contractor had not permitted a $50k renovation, Ruth navigated us to a smooth, on-time closing.”
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Ray and Tina, Sellers
